Moments that shaped a career dedicated to growing tourism in Uganda and East Africa—from national recognition to board leadership, global platforms and thought leadership.
National recognition
Diamond Jubilee Presidential Medal
Recipient of the Diamond Jubilee Presidential Medal of Honour from H.E. President Yoweri Kaguta Museveni for contribution to Uganda’s tourism sector growth.
State House
Meeting the President
Engagement at State House, Entebbe with H.E. President Yoweri Kaguta Museveni on tourism growth, investment and the positioning of Uganda as a leading destination.
Governance
Uganda Tourism Board
Served six years as Board Member, contributing to the Explore Uganda destination brand, marketing strategy and governance. Engaged investors, partners and media on regional and global platforms including Dubai Expo and World Travel Market.
Leadership & speaking
Forums, conferences & platforms
Keynote and panel roles at industry forums (including CPA Uganda and regional tourism conferences), sports tourism initiatives such as AFCON-related promotion, and benchmarking visits to leading parks and destinations.
Author
Destination marketing guide
Author of Uganda’s best-selling destination marketing guide: UGANDA, Home of Gorillas, The Nile and Unique African Cultures.
Consulting
Hospitality advisory across East Africa
Over 20 years advising hotels, lodges and tourism businesses on operations, branding, revenue growth and strategy across Uganda, Kenya and the wider region.